Search Engine Optimization 101

Search Engine Optimization 101

What Will SEO Do For You?

For businesses with an online presence, SEO services have become an imperative aspect to any marketing campaign plan. It has become virtually impossible to discuss the impact a website can have without first addressing the traffic hindering the online forum. There are countless types of search engines such as Google, Yahoo, Bing and so forth. These search engines take keywords and tags that are related to the topic you’re looking for, then provides you with the best link its algorithm can find. The solution to this online traffic is SEO (search engine optimization) that serves to list your website as the primary result. As you know, when you look up anything on Google a list of search results appear. People have the tendency to scroll through the first, second and maybe third links before disregarding the others. To rank your website on that first page you need to utilize SEO.  

White-hat vs Black-hat

The question you have to ask yourself when exploring this possibility is: are you in this for the long haul or in it to make a quick dollar? If you are in this for the long haul you would be categorized as a white-hat. This entails that you have a website that has relevant content to your targeted keywords, well-labeled images and a standards compliant HTML. If you are in it to make a quick dollar, you fall under black-hat where the duplication of content and links from irrelevant sites are common. Black-hat SEO optimizes your content solely for the search engine but disregards human attributes. White-hat SEO on the other hand is able to build a sustainable online business while taking in consideration the target audience.

SEO Techniques and Tools

Let’s look at the two parts you should optimize for every single piece of content you produce. The first one is title tags: they have the same role as a newspaper headline. The second one is meta description: the pop ups that show an excerpt when Google displays a page.

Is Your Website Mobile-Friendly?

Another equally important characteristic you must take into consideration is that your website should always be mobile-friendly. Over 54% of Facebook users access the social media network on their mobile devices. That means of the over 1.65 billion active users on Facebook (monthly!), nearly 900 million are using their mobile. Our company aides in the process necessary to make your site mobile-friendly.

Do People Interact With Your Website?

As the age of fast pace technology rises, people’s attention span has decreased dramatically. As a result, the load speed of a website becomes just as crucial as the content. Research shows that the probability of someone bouncing from your website increases by 113% if the time needed to load the page exceeds 7 seconds. A bounce rate is the circumstance in which someone loads your page and immediately leaves before interacting with the website.

There are two types of SEO: on-page SEO and off-page SEO. On-page SEO refers to the measures that can be taken to directly improve a website and its position in the search engine ranking. An example is to amend the title tags or meta description. Where as Off-page SEO involves improving search engine and user perception of a site’s popularity, relevance trustworthiness, and authority.

Conclusion to SEO

In the end, you can only benefit from enhancing your website through SEO. Your online forum will be displayed within the primary search results through our utilization of keywords. The result is increased site visitation and interaction that in turn grows your site’s sales and revenue. If you’re interested in attracting more people to your company visit TracerDigital and let us help you get started today!

 

This article is brought to you by Michael Bagdasarian – Market Research and Analysis

Edited by Lanna Do